Search engine optimization (SEO) is fast becoming the best internet marketing tool. SEO involves analyzing user trends on search engines to determine what words they type into a query. These words are then used to benefit a client by creating high quality content that is loaded onto the web, and the organic links embedded within the content draw a user to click on them. These links lead back to a client’s website. The more users visit a company’s website, the higher their website will appear on a search engine results page (SERP). Since about 75 percent of people never look past the first page of a SERP, getting your company to the top of the list is an important part of its success.
Statistics that show search engines are where 93 percent of new internet users head when they decide to go online for the first time. These search engines provide people with the ability to search for products, and buy them, and in 2102, almost 90 percent of adults and teenagers did exactly this. It is projected that by 2016, about half of the money spent in the U.S. retail sector will be impacted by web presence, and online marketing. With these numbers, SEO becomes an even more crucial part of a company’s marketing strategies.
SEO companies also use social media and web design to help a company gain visibility on search engines. These services can be outsourced via a SEO reseller plan. If you resell web design, SEO experts optimize the website’s content, layout, and structure to make sure that it is user-friendly and eye-catching. They work on SEO tools such as internal linking, and integrating target keywords on your site, so that your website has a greater chance of showing up on the first page of a SERP. Web design can be vital to making your site visible.
Many companies resell web design, and their overall marketing to an SEO company. This is so that they can focus on creating the best products or services, while SEO experts take care of increasing their website’s visibility by improving its overall quality. If you are considering using SEO for your company, look into reseller programs. They can be a great relief for you if you do not have anyone in your company that specializes in marketing. Even if you do, internet marketing can be an entirely different ball game.