Did you know that the first picture postcard was sent in 1940 by writer Theodore Hook? In addition, the magazine subscription card was created by Lester Wunderman, who is considered to be the father of contemporary direct marketing. Direct mail marketing began as a popular way for businesses to stay connected with their customers, and it still continues to be an effective way for companies to advertise today.
Direct mail postcards have high response rates. In fact, direct mailing postcards have an average response rate of 3.40%, while email marketing generates a response rate of only 0.12%. In addition, direct mail campaigns are able to track the number of potential customers that responded to a c