Results matter to those who are paying for white label SEO. That’s why it’s up to providers to communicate clearly with their clients about progress. White label SEO reporting tools are among the most important SEO tools, as they allow site owners to adjust their performance based on data. It’s the job of SEO providers and resellers to demonstrate that strategies are working. Delivering quality white label SEO reports isn’t always easy, however. Here, we’ll provide a few suggestions for providing clients with the data they need.
SEO reporting tools should answer all of these questions:
- Are the efforts being made helping you reach your organic search goals?
- What SEO tasks were completed this month in relation to your goals?
- Are there new opportunities for optimization of organic search?
- Are there any new competitive threats?
When you’re creating white label SEO reports, it’s your job to set up your data and metrics to answer those questions, prove progress, and prepare for future success. How do you do it? Try these four steps toward better white label SEO reports:
- Be Clear About Expectations Communicate early in the relationship that SEO is about more than ranking and that SEO reporting won’t totally revolve around rank data. This is especially true in the earlier months, because SEO is more of a long-term project than a short-term one.The major metrics that can be used to demonstrate the effect of your efforts are organic traffic, organic position, conversions by keyword, and on and off site indexed pages.
- Set Realistic Goals White label SEO reports are basically useless unless you track your starting point and set measurable goals for the future. Be sure to include those goals in monthly SEO reporting meetings to remind the client what the overall reason for the investment is. Benchmark certain metrics that support your goals and include those benchmark values in the monthly report.
- Use Analytics Whether its through Google, Coremetrics, Omniture, or some other analytics system, it’s important to set up some simple goals to begin with. A good place to start might be time on page and two or more pages visited. Look at the keywords bringing those conversions, discuss them with your client, and look at ways to better optimize for them.
- Set Metrics and Drive Action There’s no point in metrics without action items. The goal is to continue discovering opportunities through metrics that can translate into continuous action items. For example, sort your keywords from highest to lowest converters and then use that data to support additional keyword research, optimization of pages on the site that are ranking lower for high conversion keywords, and increasing the budget to write content.
White label seo reporting tools are certainly more art than science and should be viewed as an excellent opportunity to support your efforts. Give them the time and attention they deserve, and you’re sure to reap the benefits.