There is no greater conglomeration of information in the world than the internet. Every day, 27 million pieces of online content are shared, a fact that keeps many bloggers and online businesses awake at night. Making a splash in the vast ocean that is the internet is a tough proposition, but it’s not impossible. Many web design and development agencies are also SEO resellers, and they can not only help you create a great site, but rocket it to popularity. Still on the fence? Here are the three reasons you need SEO services.
- Users Are a Little Lazy
Search engines run our lives. It’s the first place we go when we need to find something out. But once we’re there, we don’t want to click around tooo much. Three quarters of us won’t click through to the second page of search results, meaning that only the top ten sites will even be seen. One of the biggest goals of SEO is to boost search engine rankings, helping to put your business closer to, or dare I say in the top ten.
- Users Are Nosy
We don’t just want to know what you’re selling and how much it costs. Tell us a little more about yourself! More and more websites are making use of company blogs, with more than half reporting that they’ve found customers through their blogs. Users are more likely to purchase from a company with which they feel a connection, and a blog is one splendid way to add a little personality to your site. Writing on your company blog, known as content creation in the internet marketing industry, helps not only to draw customer interest but to boost search engine rankings. Marketers point to content creation as one of the most important components of internet marketing, with 92 percent claiming that it is somewhat or very effective.
- Users Like to Feel Smart
And they’re smarter than you think! Especially for the twenty something generation, users know what spammy links look like. This is why its so important to work with a good white hat provider, even if its a white label SEO company working through one of its Seo resellers. An incredible 70 percent of the links users click on are organic, meaning that they aren’t part of an agreement between the linking site and the linked site. That also extends to search engines. Many users know the difference between paid ads on search engines and organic results and prefer to click organic links. That means a solid SEO plan will give you much better results than a few pay per clicks and a banner ad.
Many businesses who are new to internet marketing and have never heard of Seo programs find it difficult to trust their SEO resellers when they suggest services, worrying that its just an upsell. The truth is that SEO services are a critical component of effective online marketing. SEO means better online presence, and better online presence means greater success.